Founded in 1946 in the UK, DYLON's focus is on fabric dyes and household products (and under DYLON, Lord Sheraton and Oust brands).
'This acquisition is a perfect fit for the two companies' - says Pierre Le Tanneur, Spotless Group's CEO - 'DYLON International's presence and strength in the UK allows Spotless Group to accelerate its development and credibility in that relevant country and to become the second player in the fabric care market. DYLON International's outreach will benefit the presence of Spotless Group's brands, in other countries. Furthermore, most of DYLON brands are highly respected by consumers for their specific innovation qualities'.
The DYLON brand in the UK is the market leader for fabric dyes. Within the fabric care segment, it is popular for its whiteners, colour run removers, stain removers and ironing aids. In the household segment, Oust (all purpose de-scaler and limescale remover) and Lord Sheraton (quality wipes and sprays for leather, wood, metal and glass) are two of its key brands.
'We have encouraged and we welcome the rapid completion of this important agreement' - said Iain Hamilton, DYLON's CEO - 'By integrating our brands with the ones owned by Spotless Group in the UK, we will be the second player in the fabric care products market. By putting together our innovation and marketing talents we will be able to further develop our business within the home care segment in the UK, and expand our successful products in Europe'.
Time to Get Creative
Getting the latest look – at a fantastic recessionista price!
DYLON Wins Ideal Home Show Award 2008 for Best Space Only Stand Under 75m