The swinging sixties were a high point for DYLON, which was arguably the most colourful part of the last century. The window displays of DYLON's chic Edgware Road boutique were ever-changing with ideas to inspire the stylish set; whilst teenagers were making their own outfits, shortening hemlines, tie-dyeing t-shirts and wearing exciting new colours.
DYLON found themselves firmly on the fashion and pop culture radar. Even collaborating with fashion designer Mary Quant with a range of brightlycoloured Mary Quant tights' dyes. They also launched the Miss DYLON Shoe Colour range with the Go-Jo Girls from TV's Top of the Pops.
During this kaleidoscopic decade DYLON invented cold-water dyes and machine dyes, as well as their first specialist whitening product.